Philia
Work | UI UX Design | Mobile Application
Your Philanthropic Partner
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01
Overview
Description
Phila, your philanthropic partner, is an innovative mobile app designed to empower users to make a positive impact on the world with the ease of a tap. In an age where compassion knows no bounds, Phila provides a seamless and meaningful way to connect with organizations and causes that matter to you.
Tools
Figma
Responsibility and Role
As the lead UX/UI Designer for the Phila project, my responsibilities encompassed conducting user research, creating user personas, and developing the information architecture. I designed wireframes and interactive prototypes, collaborated closely with developers to ensure design feasibility, and led usability testing sessions. My goal was to create a seamless user experience that encourages engagement and trust among users.
Duration
4 Months
02
Problem Statement
In today's fast-paced digital world, individuals seeking to contribute to charitable causes often face challenges in finding reliable and trustworthy platforms. The process of identifying causes, verifying their legitimacy, and making donations can be cumbersome and time-consuming. There is a need for a streamlined, user-friendly mobile application that simplifies the donation process while ensuring transparency and trust.
Features
Goals
03
Effortless Donation
Enable users to make donations with just a few taps.
Trust and Transparency
Provide detailed information about the causes and organizations.
Community Engagement
Foster a sense of community by allowing users to share their contributions and experiences.
Design Timeline
Target Audience
Primary Audience:
Individuals aged 25-45, tech-savvy, and socially conscious, looking for convenient ways to support charitable causes.
Secondary Audience:
Non-profit organizations seeking a platform to reach potential donors.
05
User Research
We conducted in-depth user interviews and surveys to understand the motivations and pain points of potential users. Our research revealed a strong desire for a trustworthy and transparent platform that simplifies the donation process. Users emphasized the importance of ease of use, security, and the ability to track the impact of their contributions.
Features
A.
Effortless Donation
Users can donate to their favorite causes with just a few taps.
B.
Cause Transparency
Detailed profiles of organizations and causes to build trust.
C.
Social Sharing
Share donations and impact stories with friends and family.
D.
Personalized Recommendations
Tailored suggestions based on user preferences and past donations.
E.
Impact Tracking
Monitor the impact of contributions through regular updates.
Quantitative Research
Utilized analytics and surveys to gather quantitative data. Key insights revealed that 75% of users preferred quick access to service details and found this feature crucial for their decision-making process.
Style Guide
Prototype
Key Takeaway
The Phila project reinforced the importance of user-centric design and the value of empathy in creating impactful digital experiences. By prioritizing transparency, ease of use, and community engagement, we were able to design a platform that not only simplifies the donation process but also fosters a sense of trust and connection among users. The project highlighted the need for continual user feedback and iteration to ensure the app remains relevant and effective in achieving its mission.