Luxe Layers Installations
Website Revamp | User Experience | Flooring Solutions
The Luxe Layers Installations project aims to revamp the company's website to enhance user experience, improve information accessibility, and increase client engagement. The new website will feature a virtual tour and flooring demo to provide an interactive experience for visitors, positioning Luxe Layers as a leader in the flooring industry.
01
Overview
Description
In the digital age, a company's website serves as the first point of contact with potential clients. Luxe Layers Installations' new website will combine creativity, functionality, and aesthetics to create an online platform that attracts new clients and nurtures existing relationships. Key features include a virtual tour and flooring demo, enhanced visual appeal, and showcasing contractors.
Tools
Figma
Responsibility and Role
UX/UI Designer: Design wireframes, prototypes, and final UI designs; conduct user research and testing.
Duration
3 Months
02
Problem Statement
The current website of Luxe Layers Installations lacks the functionality and aesthetics needed to communicate professionalism, establish trust, and provide a reliable online presence. This hinders client engagement and the ability to showcase their premium flooring solutions effectively.
Features
Goals
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Enhance User Experience
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Develop a highly usable and accessible website.
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Improve information accessibility
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Highlight the company's copywriting services compellingly.
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Increase client engagement
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Drive more traffic to the website and convert visitors into clients.
03
Design Timeline
Target Audience
Architects
Interior Designers
Commercial Project Managers
05
User Research
Alex (30)
Architect
Alex is a professional architect specializing in commercial projects. Currently, Alex is working on designing a modern office space for a tech company and the flooring is a critical element of the project
Features
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Enhanced user experience
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Virtual tour and flooring demo
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Improved visual appeal
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SEO optimization
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Showcasing contractors
Quantitative Research
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User Surveys: Gathered data on user preferences and pain points
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Website Analytics: Identified areas of high drop-off and low engagement
Screeners
Selected participants who are:
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Professional architects or interior designers
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Currently working on commercial projects
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Familiar with digital platforms
Observations
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Users prefer quick access to product information
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High value placed on visual and interactive elements
Behavioral Archetype
Alex (30)
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Focused on finding innovative, durable flooring solutions
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Detail-oriented and values both aesthetics and functionality
Style Guide
Prototype
Key Takeaway
1
Importance of a clear and informative website
2
Value of interactive features like virtual tours
3
Need for effective project management and communication
Roadmap:
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Short-Term:
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Complete website redesign
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Implement virtual tour and demo features
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Optimize for SEO and mobile devices
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Long-Term:
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Regularly update content and features
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Establish a customer feedback loop
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Expand product features and integrations
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