Genius Xpress
Work | UI UX Design | Web Design
The Genius Xpress project involved designing a brand-new website with a focus on enhancing the user experience and effectively showcasing the company's copywriting services. The primary objective was to create a modern, user-friendly platform that would attract clients and help Genius Xpress stand out in the competitive world of copywriting.
01
Overview
Description
The new Genius Xpress website was designed from the ground up to offer a seamless and engaging user experience. The aim was to provide an intuitive interface that clearly communicated the high-quality copywriting services available, thus driving increased client engagement and conversions.
Responsibility and Role
As the Lead UX/UI Designer, I was responsible for spearheading the entire design process. This included conducting user research, developing site maps, creating wireframes, designing UI elements, and performing usability testing to ensure a high-quality final product.
Tools
Figma
Duration
6 Weeks
02
Problem Statement
The key challenge was to create a unique and engaging website that stood out in the competitive copywriting market while ensuring user-friendliness and responsiveness across all devices.
Features
Goals
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Enhance User Experience
Develop a highly usable and accessible website.
Showcase Services Effectively
Highlight the company's copywriting services compellingly.
Increase Client Engagement and Conversion Rates
Drive more traffic to the website and convert visitors into clients.
Design Timeline
Target Audience
Primary Audience:
Marketing managers at tech startups who need reliable copywriting services.
Secondary Audience:
Content creators and small business owners looking for high-quality content.
05
User Research
Conducted extensive user research through surveys, interviews, and usability tests to gather insights into user needs and preferences. Key findings indicated that users required high-quality, jargon-free content delivered on time to support their marketing efforts.
Competitive Analysis
Analyzed top competitors in the copywriting market to identify their strengths and weaknesses. This analysis helped in positioning the Genius Xpress website effectively and highlighting its unique selling points.
Features
A.
Responsive Design
Optimizes the viewing experience across all devices, ensuring the website looks and functions well on desktops, tablets, and smartphones.
B.
Bold Typography
Enhances readability and visual appeal with carefully selected, strong, and clear text that draws attention to key content.
C.
Engaging Visuals
Captivates users with high-quality images and graphics, strategically placed to complement the content and maintain user interest.
D.
Clear Navigation
Facilitates easy access to information and services, ensuring users can find what they need effortlessly.
E.
Custom Content Plans
Offers tailored content solutions to meet specific client needs, ensuring the content aligns with the brand's goals and resonates with the target audience.
Quantitative Research
Utilized analytics and surveys to gather quantitative data. Key insights revealed that 75% of users preferred quick access to service details and found this feature crucial for their decision-making process.
Screeners
Criteria: Focused on tech startup managers and marketing professionals with experience in copywriting services.
Questions: Included inquiries about their experience with copywriting services, specific content needs, and budget constraints.
Observations
Findings: Observations indicated that users appreciated clear, concise information and valued visual appeal and ease of navigation.
Behavioral Archetype
Creating a user journey map is essential to gain a holistic view of the customer's experience from awareness to loyalty. It helps us understand customer needs, identify pain points, and uncover opportunities for improvement at each stage.
By visualizing the entire journey, we can design more user-centric services, enhance customer satisfaction, and foster long-term relationships. Additionally, it aligns internal teams towards a common goal of improving the overall customer experience.
Information Architecture
Visual representation of the user's path from the landing page to service selection and feedback submission. This includes key steps such as browsing services, reading testimonials, making a purchase, and submitting feedback.
Example representation of User Flow
Initial Wireframe Ideation for Website
Style Guide
Prototype
Key Takeaway
1
User-Centered Design
Focusing on user needs and preferences significantly improves engagement.
2
Clear Navigation
A well-structured site with clear navigation enhances the overall user experience.
3
Visual Appeal
High-quality visuals and bold typography play a crucial role in retaining user interest.
Roadmap
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Phase 1: Research and Planning - Conduct user research and competitor analysis to inform design decisions.
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Phase 2: Design and Prototyping - Develop wireframes, UI designs, and interactive prototypes.
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Phase 3: Development and Testing - Implement the design and conduct usability tests to gather feedback.
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Phase 4: Launch and Feedback - Launch the website and continuously gather user feedback to make iterative improvements.