Bleems
E-Commerce Design | User Experience | Revamp
Revamping Bleems Website and Mobile Version
01
Overview
Description
The project focused on revamping the Bleems e-commerce platform, including the Bleems Marketplace, Bleems Collect, Bleems Storefront, and Bleems Influencer Hub. The goal was to enhance user experience and visual appeal across both web and mobile platforms by addressing outdated designs and poor user engagement.
Tools
Figma
Responsibility and Role
As the lead UX/UI designer, my responsibilities included creating user personas, analyzing user behavior, and designing a revamped, user-friendly interface. I worked on improving navigation, streamlining information, and ensuring the design was responsive and optimized for both web and mobile devices.
Duration
1 Month
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Problem Statement
The Bleems website had an outdated design with poor visuals and user experience, leading to low user engagement and dissatisfaction among vendors, customers, and influencers.
Features
Goals
Create a visually appealing and user-friendly interface to increase user interaction and satisfaction.
Simplify the website's navigation to make it easier for users to find what they need.
Responsive Design
Ensure the website is fully responsive and optimized for both web and mobile platforms.
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Enhanced User Engagement
Improved Navigation
Design Process
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Design Timeline
Target Audience
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Vendors
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CustomersInfluencers
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Influencers
Initial Design
Enhanced Prototype
Mobile Enhanced Designs
Features
A.
Bleems Marketplace
Improved navigation and product categorization to enhance the shopping experience.
B.
Bleems Collect
Streamlined information and user flow for better user engagement.
C.
Bleems Storefront
Modernized design and easy-to-use vendor tools.
C.
Bleems Influencer Hub
Dedicated space for influencers to manage collaborations and track performance.
Key Takeaway
This project highlighted the importance of user-centered design and iterative testing. Balancing the diverse needs of vendors, customers, and influencers was challenging, but continuous feedback and collaboration led to a cohesive and effective solution.