Beautiful Yogi
E-Commerce Design | User Experience | Shopify Customization
Beautiful Yogi's modern, user-centric e-commerce platform now delivers an enhanced shopping experience, leading to increased engagement and sales.
01
Overview
Description
Beautiful Yogi, a women's fitness apparel and equipment e-commerce platform, was set up using Shopify's inbuilt theme. The template was customized to meet Beautiful Yogi's requirements, resulting in a modern, engaging shopping platform that resonates with customers and supports the brand's mission of empowering women through fitness.
Tools
Figma | Shopify | Google Analytics
Responsibility and Role
As the lead designer for Beautiful Yogi, I was responsible for customizing Shopify's inbuilt theme to align with the brand's vision. This included conducting research, setting up the website, product research, and making design adjustments. The goal was to create an eye-catching, user-friendly interface that enhances user engagement and drives sales.
Duration
8 weeks (approximately 2 months)
02
Problem Statement
The key challenge was to create a unique and engaging website that stood out in the competitive copywriting market while ensuring user-friendliness and responsiveness across all devices.
Features
Goals
Ensure users can easily navigate and purchase products without friction.
Enable users to quickly find and learn about the products that best suit their needs.
Trust and Reliability
Create a trustworthy platform where users feel confident in making purchases.
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Seamless Shopping Experience
Product Discoverability
Design Timeline
Target Audience
Beautiful Yogi's target audience includes women aged 20 to 50, ranging from yoga instructors to beginners and experienced yogis. These individuals seek stylish and comfortable activewear that reflects their commitment to mindfulness and wellness.
05
User Research
We conducted user research to understand the preferences and needs of Beautiful Yogi's target audience. Surveys and interviews provided insights into their shopping behaviors, product preferences, and expectations from an e-commerce platform.
Competitive Analysis
Our competitive analysis compared Beautiful Yogi with key competitors in the women's fitness apparel market. We assessed their strengths, weaknesses, and unique selling points to identify opportunities for Beautiful Yogi to differentiate itself and offer superior user experience.
Features
A.
User-Friendly Interface
Intuitive navigation and streamlined checkout process.
B.
Effective Dropshipping Integration
Seamless dropshipping setup for efficient order fulfillment.
C.
Engaging Product Pages
Detailed product descriptions, high-quality images, and customer reviews.
Quantitative Research
Analyzed website analytics to identify user behavior patterns, drop-off points, and areas for improvement. Key metrics included bounce rate, average session duration, and conversion rates.
Screeners
We used screeners to recruit participants for user testing, ensuring a diverse sample representing Beautiful Yogi's target audience. Screeners included questions about yoga experience, online shopping habits, and demographic information.
Observations
User testing revealed common pain points such as difficulties in navigating the site, unclear product descriptions, and a cumbersome checkout process. These insights guided our design improvements.
Behavioral Archetype
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The Mindful Yogi: Values mindfulness and wellness, seeks high-quality, comfortable activewear.
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The Curious Beginner: New to yoga, looks for beginner-friendly products and easy-to-follow guidance.
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The Dedicated Practitioner: Experienced in yoga, desires premium, sustainable gear to enhance practice.
Information Architecture
Designed a clear and structured information architecture to ensure users can easily find what they're looking for. This included intuitive navigation menus and organized product categories.
Color Palette
Prototype
Key Takeaway
The setup of Beautiful Yogi's e-commerce platform significantly improved user engagement and sales. The project underscored the importance of user-centered design and iterative testing in creating a successful online shopping experience.
Roadmap
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Short-Term:
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Monitor user feedback and analytics post-launch.
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Make necessary adjustments to improve usability.
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Medium-Term:
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Introduce new features based on user feedback.
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Expand product range and enhance product pages.
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Long-Term:
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Continuously optimize the website for performance.
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Explore new market opportunities and partnerships.
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